and she is hungry

I'm not sure what the hell is going on with iamamiwhoami, the viral video presence that's popped up in and around music blogs over the past few days, but I do know this:

There's a studio recording of the Knife opera coming out this year. There's a new Xtina record and a new Goldfrapp album. And these gorgeous slices of forest-fetish electropop could belong to a campaign for any of them.

Notes on these clips:

1) if you want your album's pre-release campaign to work, THIS IS A TEXTBOOK example on how to do it. Create content, gorgeous, lush content, with a hook.

2)We have too much faith in Xtina and are living in a post-Gaga landscape when we assume something like this could be for mainstream pop.

3) The Knife could do shit like this in their sleep and the fact that they're the first band to come to mind as being responsible for these is proof of it.

4) God I wish we still existed in a musical climate where, like, these could belong to Tori Amos.

Yeah, I bit into the marketing ploy. And yeah, I'll be watching. This is the smartest viral campaign in ages.

Update on Jan 8, 2010 by Russ

Pretty sure it's Goldfrapp. The new record Head First comes out March 23 in the U.S., March 22 in the UK-and that's when the forest-y, birth-y vids and clues are saying the "big reveal" is.

If this is the new incarnation of Miss Goldfrapp? I like. A lot. But then, I always have.

Update on Jan 8, 2010 by Russ

SHIT. Addenum two:

Update on Jan 8, 2010 by Russ

and the saga comes to a sad close for NOW:

the TWITTER account is fake. Which means that the ARTIST behind the genius vids is probably Goldfrapp. Which means there's a stunning Goldfrapp album to be heard this year.

Buried in the snow

In New York, it's a week for dark, overwhelming sounds: both on the pushing, progressively head-melting tip and on a more dreamy, shoegazy approach.

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Launch Party

We've hinted at it. We've whispered about it. We've told all our friends, and they've told some friends, and it basically turned into the worst-kept-secret of a shampoo commercial ever.

And now...here it is. The soldoutmusic official launch party.

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We love the holiday jams, and the holiday jams run free

It's obvious-the lazy haze as your eyes glaze over, your incessant back-of-the-neck scratching...you're gearing up for holidays with your family, aren't you?

Ugh.

Holidays can suck, and holiday music can suck worse-so here at soldout, we want to be a part of your new holiday tradition: stuff that makes the Christmas and your other non-denominational holidays beyond-tolerable.

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Borrowed nostalgia

Hey, remember when Jay-Z was like 10 and dreamed of becoming the world's biggest brand and one day getting a shitty coffee-infused soda named after one of his albums? Yeah I don't either, but if you want to stroll with Hova and Mr. Hudson (aka that white dude with the voice who isn't Chris Martin) down un-memory lane on one of the most oddly-touching moments on my 8th best album of 2009, there's now a video for The Blueprint 3's "Forever Young". Basically this is the same sentiment as the unfortunate "Beach Chair", only without the socks n sandals (and, again, without Chris fucking Martin).  For grown folks who like being grown folks: