Entries in iamamiwhoami (5)
Nnnnnnnnnn
I have nothing to add to the Iamamiwhoami kerfuffle other than:
a) Homegirl Jonna is wearing an outfit that's some burlesque performer's imagination station
b) this song is pretty but nothing has been a jam on par with "o"
c) awww kitty.
Marley
a live reaction to this video. Contains spoilers!
*ahem*
Omg it's Salem the Cat (AKA the OTHER Salem). I like the purring sound and bees...aw nature.
...ok several things at this first close up of J's face. 1-gaga much? 2- it makes me think of the Gristede's challenge from Project Runway 3-how'd she get her eyelashes to do that? and 5-what are those black things, more gaga refrences?
And we zoom out and I can't help realizing that her face is just weird and moves strangely... and ... ok it's a creche... and OHMIGODSHESABURRITO! HAHA a burrito...And then she gets wrapped up like a burrito mummy!
first plastic wrap, then tin foil? If this video series is just a wacky ad for Saran or Ziploc... I will be srsly disappointed.
and at this point I realize I'm really unimpressed by the music. It's just... boring. I'm focusing more on her funny lip shape than the song and that's not good.
ok trees... um... oh wait, ok so the tin-foil Jonna is pulsating so...cocoon? Butterfly coming? will she fly through this forest?
Kitty!
Sounds like Pele-era Tori with an obnoxious electro bassline.
And there's the woman covered in mud or whatever from the earlier video who we all thought was Xtina; again I'm focusing on her weird face and bright white teeth.
Milk? I like that.
So, the woman in the forest with the large nose is a reference to witches (the good kind) and the milk is a reference to nature and healing and motherhood stuff. And see, she offers us her milk because she is a healer and mother figure.
But! the virgin forest is an illusion! I at first thought the papers on the wall were like a blank community board, or something you'd find in a state park with info about poison ivy and hiking. But then it goes on forever and there is a camera man--but but... I need the fourth wall!
and then... that's a big cat! That turned into a dog! At first I thought the bottles were meant as an environmental statement, you know how we're building houses in the forest and throwing away plastic bottles...then I realized they were bottles for milk, empty vessels meant to be filled with healing life force ...or something.
The cat turned into a dog?
Verdict: As a video, B+, it's a fun trip with a burrito woman. As a song, C+, try harder next time.
iamamiwhoami Iaminaboxamiinaboxiam
Dear Iamamiwhoami:
There is nothing you can do, nothing at all, no voodoo witchcraft honkus donkus, that will make us give a shit any more about your too-long viral video campa....
wait, you're bringing bass? Face-melting, earth-shattering bass, and that Jonna Lee (or, you know, whoever) disembodied coo, and you're melding them?
Oh, fine, fuck it, show us what ya got.
This cardboard box undies rave brings us no closer to the reveal or to the ultimate sponsorship goal ("this year in the life of a Swedish pop star brought to you by Coca Cola-wearerefreshingarentwe?"), but it's a massive musical step towards what will at least end in a scant few brilliant mp3s. Maybe Iamami will end up being Keshadollarsign, and then our little worlds will implode.
iamamiwhoami The plan was "foolproof"-Iamamiwhoami
Hey, remember Iamamiwhoami, the viral internet music video sensation (famous nearly instantly for gorgeously lush youtube videos of nature-fucking soundtracked by ethereal, dreamy electro-pop) based around a premise basically consisting of "what unknown star is Carmen Sandiego"? Initially, we were intrigued, thrilled, captivated.
To wit: Iamamiwhoami video "O", aka JAM OF THE YEAR
"I thought I felt a spark/I thought I saw a flame..."? "The words that slit your throat"? This is genius elecrodreamgazesingersongwriter AWESOME, like I have not recovered from this song since iTunes released it as an mp3 single (credited, of course, to Iamamiwhoami).
But then, through a series of reveals consisting of intense, studious research by reknowned music scholars, it turned out that the entire campaign is based around a musical rebirth of who-the-fuck-cares acoustifolk singer-songwriter Jonna Lee into an artist that's, ya know, interesting. After a bazillion rebuffs, though, this game has turned beyond masochistic. We know the answer, we want the music, and yet...nothing. Yeah, oops, too much viral makes the baby go bored.
The question, though, is what good is the campaign doing for Ms Jonna Lee? With a few under performing SXSW appearances and attention spans waning, does anyone really care about the underwear-and-puppetry of the Iamami video storyline? No. We get it, Team Jonna Lee, you're brilliant, you have marketing smarts, and you're about to make some fucking great record. We also have the attention span of oh, wait, was that a shiney thing? What were we talking about? Exactly. Cut the masquerade and just come out with it, just fucking make the reveal already, and tell us how to keep consuming this glorious music--the sound that Goldfrapp wishes they were making in 2010, the sounds that slit our throat. Otherwise? This is going to be the viral campaign that caught its death in the cold.
Russ
So Jonna Lee deleted her twitter account, aka the source of a bunch of "making of the Youtube vids" information. Yawn. Could this be more predictable?
Russ
AND our "hey Jonna Lee, out with it!" post was deleted from Youtube. Oh, come on.
iamamiwhoami and she is hungry
I'm not sure what the hell is going on with iamamiwhoami, the viral video presence that's popped up in and around music blogs over the past few days, but I do know this:
There's a studio recording of the Knife opera coming out this year. There's a new Xtina record and a new Goldfrapp album. And these gorgeous slices of forest-fetish electropop could belong to a campaign for any of them.
Notes on these clips:
1) if you want your album's pre-release campaign to work, THIS IS A TEXTBOOK example on how to do it. Create content, gorgeous, lush content, with a hook.
2)We have too much faith in Xtina and are living in a post-Gaga landscape when we assume something like this could be for mainstream pop.
3) The Knife could do shit like this in their sleep and the fact that they're the first band to come to mind as being responsible for these is proof of it.
4) God I wish we still existed in a musical climate where, like, these could belong to Tori Amos.
Yeah, I bit into the marketing ploy. And yeah, I'll be watching. This is the smartest viral campaign in ages.
Russ
Pretty sure it's Goldfrapp. The new record Head First comes out March 23 in the U.S., March 22 in the UK-and that's when the forest-y, birth-y vids and clues are saying the "big reveal" is.
If this is the new incarnation of Miss Goldfrapp? I like. A lot. But then, I always have.
Russ
Russ
and the saga comes to a sad close for NOW:
the TWITTER account is fake. Which means that the ARTIST behind the genius vids is probably Goldfrapp. Which means there's a stunning Goldfrapp album to be heard this year.
