Got my vans on but they look like sneakers

So, here's the thing:

with this "new" signing by Odd Future's record label, "Young N***a", basically Tyler has taken a giant shit all over the nicest, least-talented dude in rap, Lil B.

And, yeah, it's fucking amazing. Here at soldout, we've expressed a fondness for Lil Boss's stoned sermons, but, truth be told, seeing Puffy stunt for dude at SXSW this past year, basically proclaiming him as the saviour of rap when Lil B then opened his show with the words (we shit you not) "learn, math, the stars" (THIS IS VERBATIM), we started wondering exactly what the fuck was going on. He gets beats from 9th and Clams, solid mad-ass beats at that, and then uses them to rap about wearing tiny shirts and shiny jeans. Lil Wayne had B hop on a track and B proceeded to rap about the exact same things.  Dude is like a clearing house of pseudo-prophetic quotes and missed opportunities and shit that even Pictureplane probably finds ridiculous. But he's kind-hearted and posts Facebook updates like "LIL B THE BASED GOD: DRINK YOURE MILK EVERY DAY DO YOU DRINK MILK? I LOVE YOU FOREVER --LIL B" so he gets a pass from having, erm, questionable talent (us included). It's easy to imagine Tyler sitting around, listening to IM GAY IM HAPPY  or I FORGIVE YOU  or BLACK FLAME and going "you know what? No. Fuck this guy. Fuck this guy. Fuck this guy, and fuck Soldja Boy, too. Wolf Gang." And basically, with "Come Threw Looking Clean", that's what he does--right down to the incorrect grammar. I bet Tyler gets as pissed as I do when Lil B neglects proper punctuation.

Anyway, maybe we could take this opportunity to discuss why it's so easy for white kids to like Lil B, who stumbles around seemingly half-drunk basically stringing words together and calling it a religion, but we'll save that for another time (B's basically the Tracy Morgan/Jordan of rap, when you get down to brass #swag.) Right now I just want to listen to Tyler rap about shooting people with llamas again. 

Listen: Young N***a, "Come Threw Looking Clean".

Triple 6 is my number

Minds are already made up about Tyler's Goblin album and we've only heard a handful of songs from it. Either it's going to be the only thing you're blasting all summer, or you and all your college friends are going to protest at the OFWGKTA show at a venue near you. To paraphrase Yeezy: everybody feel that way 'bout Tyler but at least y'all feel something. I've had conversations with a few lately who are remaining apathetic about the Odd Future media takeover, and I don't get it--we're at a critical musical moment as important as that first Eminem record, at least in terms of what we're going to be hearing for the next while. Tyler and his goblins have taken the apathy, the general malaise of society today and distilled it into fire, venom and anger so fucking smart you can't write it off, regardless of how many Kate Bornstein lectures you've sat through (I think she'd find Tyler a charming young man, but that's neither here nor there). Tyler's mentioned in the media recently that the violent, horrific themes in his music are all pulled by the rhymes, the rhythms and textures of his flow and the music, and "Tron Cat",the latest nugget to drop from Goblin, supports that. No one else could get thousand-word think pieces written about his excrement and then rap "I'm awesome/and I fuck dolphins" and have it be both poignant AND hilarious. Ball's in Tyler's court on this one, kids, and when Goblin gets a Grammy nod get fucking ready. 

Tyler the Creator: "Tron Cat"

OFWGKTA at SXSW 2011

Odd Future at Fader Fort SXSW 2011 from Soldout Music Dot Com on Vimeo.

Odd Future Wolf Gang Vitally Important

From NPR's piece on Odd Future, the incredible, brilliant rap group that has become the new soldout obsession: 

"I think Odd Future is really healthy for young people," Nosnitsky says, "that there is an underground rap group that speaks to creativity and is the same age as their (target) audience. I mean, when I was in high school the underground rappers were dudes like Mos Def who were ten years older than I was and pushing a very conservative hip-hop agenda. Now you have guys like Tyler and Lil B interacting with their fans directly and in so many words saying, "Just be yourself," and not coming off corny at all."

This is vital. There is a lot of rape, and a lot of violence, in Odd Future's music...but they're coming up on a tip to be just as, if not more, important than Eminem (an artist who I, personally, defended tooth and nail while in college). 

This is why:

Stay tuned. Hey white people with guitars? 2011 won't be your year.