The Next Invasion?
By Collin Kelley
Every few years, America gets a new “British Invasion” – a clutch of artists from the UK who storm the Billboard charts or become overnight sensations on YouTube (and I’m not including Susan Boyle). Over the last few years, Amy Winehouse, Duffy, Mika, Gossip, Adele, La Roux and Florence + The Machine have made inroads into stateside consciousness.
In December, the BBC announced its Sound of 2010 poll, a yearly list of up-and-coming musicians selected by UK industry experts to be the “next big thing.” This year’s list was decidedly British (last year’s list included American acts Lady Gaga and Kid Cudi), so chances are you’ve never heard of any of them.
In the long list of 15 acts, three stood out: