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    Sunday
    Jul172011

    Summer for the depraved

    One of my absolute favorite producers of the past few years is Nike7Up. He's an absolute fucking genius, a mad wizard of pop/tech/rave/rap that essentially digests everything that's good about the modern pop landscape and brings it back, dredged and depraved and totally new. He just released a summer mix that changes everything, or rather that pushes everything in the direction I'd been thinking it was going: Britney bumps against Ke$ha who grinds against...well, wait for the mix's final moments and you'll see.  It's been quite a long time (in internet minutes) of silence for Mr. 7Up, and he's brought us the fucking future cloaked in nostalgia masked in deep deep super bass. I've been (softly sweetly gently) saying that mash-up culture as it existed is over, has been for a while, Diplo’s a shit and Girl Talk’s for the amateurs and here comes Nike7UP showing how thinking people, people on the internet with A.D.D. and too much education, do mash-ups. Ignore this at your own risk, because really it’s one of the smartest, most informed pieces of work I’ve heard in 2011 and it’s a fucking mixtape, one to be shared amongst friends or played at BBQs. What we get here is a blanket of common musical experience so fucked in the head it can’t be anything but beautiful.  This is a serious talent at work.

     

    Click the image below to download. 


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